Pretty big news out of CES tonight where Bill Gates gave the keynote. NBC and Microsoft have signed a deal that will make MSN the provider for online content during the 2008 olympics at NBCOlympics.com. The biggest news is that Silverlight is going to be powering the video.
There is going to be a tremendous amount of attention and traffic on the NBC site and now all of those people will need to install Silverlight in order to see it. That could do big things for adoption and give Silverlight a big penetration boost. Ideally for Microsoft, Silverlight 2.0 will be out so that instead of having everyone adopt 1.0 and have to upgrade, they can go straight to 2.0 which is the most interesting from a platform standpoint.
It’s a big win for Microsoft and a good way to get penetration. People are describing the press release as saying the portal will have an “enhanced playback mode” powered by Silverlight that provides a high quality full screen viewing experience. I’m not sure if that’s marketing fluff (because Silverlight does full screen out of the box) or if the Silverlight portion of the site will actually be different from the main site.
And Yet Again the Microsoft Magic Wand Goes Hooray…
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