SAP AG, Nokia Corp. and Giesecke & Devrient GmbH (G&D) announced plans to form a new company, named “Original1”

Original1 will deliver product authentication and anti-counterfeiting services across the globe. The services will be aimed at protecting companies and consumers in a wide range of industries from product piracy and counterfeiting, help them maintaining brand values, revenue potentials and profitability of branded goods, according to the three companies.

Original1 will be headquartered in Frankfurt, Germany, and headed by Claudia Alsdorf, currently vice president of SAP Research.

“Counterfeiting is a worldwide problem that is increasing and affecting many successful companies in all industries,” said Alsdorf.

Original1′s services will rely on SAP technology and solutions, while Nokia will deliver mobile authentication software to allow businesses to follow a branded product’s entire lifecycle, from a factory to the end customer, using mobile devices, the companies said. G&D‘s contribution to Original1 will consist of security solutions for the entire value chain, including user authentication, end-to-end encryption of the information flow and database encryption.

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