At Facebook’s f8 conference last September, Facebook launched something unique and yet staggering that will effect the web allover, termed as he open graph  which includes arbitrary actions and objects created by 3rd party apps and enabling these apps to integrate deeply into the Facebook experience such as when you are reading something, a small automated link will appear on your timeline that XYZ is reading The Technology Café or even XYZ is Cooking an chicken salami etc. Lets look at a video of what the new graph protocol can do.

 

 

 

 

Spotify was one super app which allowed you to see what your friend was listening to on your ticker, this enabled what mark Zuckerberg states as Frictionless sharing,. Facebook has earlier informed developers that it would start approving new Open Graph verbs and nouns to appear in the news feed, Ticker, and Timeline starting this month such as “read an article”, “listened to a song”, and “watched a video”.

 

 

So how to develop Such Apps:

 

After a user adds your app to their Timeline, app specific actions are shared on Facebook via the Open Graph. As your app becomes an important part of how users express themselves, these actions are more prominently displayed throughout the Facebook Timeline, News Feed, and Ticker. This enables your app to become a key part of the user’s and their friend’s experience on Facebook.

 

 

 

 

The Open Graph allows apps to model user activities based on actions and objects. A running app may define the ability to “run” (action) a “route” (object). A reading app may define the ability to “read” (action) a “book” (object). A recipe app may define the ability to “cook” (action) to a “recipe” (object). Actions are verbs that users perform in your app. Objects define nouns that the actions apply to. We created sets of actions and objects for common use cases and a tool for you to create your own custom actions and objects. As users engage with your app, social activities are published to Facebook which connects the user with your objects, via the action.

 

 

 

 

With the Open Graph, your app becomes a part of the user’s identity and social graph. Through a single API, you’re able to deeply integrate into the key points of distribution on Facebook: Timeline, App Views, News Feed, and Ticker. As users interact with your app, actions are displayed on the users’ Timeline and their friends’ News Feeds and Tickers. With the Open Graph, you’ll be able to create a deep, persistent connection between you and your users, and drive new users to your app.

 

You can view the step by step tutorial here. Leave us your comments of how you or your company will leverage the open graph.

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